Digital Marketing Case Study
Arizona Institute For Autism
The Arizona Institute for Autism was founded in 2018 by Clinical Director Rula Diab, M.Ed, BCBA, LBA. Ms. Diab is an industry expert with over 15 years of experience in the field of Special Education and Behavioral Analysis. After noticing gaps in the way practitioners applied ABA principles, Rula pioneered the AIA model of education, a model centered on recognizing each child’s individuality and dignity by cultivating their natural interests, preferences, and motivators. Education doesn’t have to be boring, and that should be the case for all children. Partnering with Fasturtle in 2023, they knew they needed to utilize cutting edge digital marketing techniques if they wanted to not survive, but thrive within the medical industry.
The Problem
Arizona Institute For Autism needed to make big changes, requiring heavy investment to stand out amongst the competition. For this, they trusted Fasturtle to set them up in the best possible position to succeed.
New Website Needed
Needing a new website to serve as the hub for their business, they were unsure how to best proceed to ensure minimal downtime while also getting an upgrade from their current site in terms of quality and user experience.
Actionable Leads
Not all leads are created the same. They needed leads of potential patients that were interested in their services, and would be easy to follow up on to convert into a sale.
Our Solution
The solution to Arizona Institute For Autism’s challenge was a Fastsite. Designed by Fasturtle to convert for business owners who need a professional website quickly. This would ensure minimal downtime during their website transition, allowing them to maintain their loyal customer base.
Fasturtle’s WebID service was a perfect solution for Arizona Institute For Autism, allowing them to create actionable leads from their website visitors to follow up on, all without requiring a form fill.
The Results
The launch of their new Fastsite quickly gained internet traffic, with over 400 visitors in the first month, and was increasing month to month.
And with Fasturtle’s WebID service, obtaining leads for potential patients had never been easier, with over 300 actionable leads within the first 3 months. By implementing a researched and cohesive marketing strategy, Arizona Institute For Autism is thriving with an enhanced online presence.
Website Traffic After New Site Setup
Continued Success In The Medical Industry
The success of the marketing campaign Fasturtle was able to build with Arizona Institute For Autism proved that we are able to help those brands who are in the medical field increase online exposure through our website building and lead creation strategies. We saw a 204% increase in organic traffic and a 133% increase in discovery searches in this industry.
Even when we were just starting out with Arizona Institute For Autism, they were consistently getting new viewers to their website and finding qualified leads through search engines. We have found that the tactics we implemented were extremely effective and will continue to use these as we help other brands within the medical field and in other industries, as well.
