Grow Your Practice With Dental Marketing Built to Scale Across Every Office
Dental marketing for groups and DSOs has to work in more than one zip code. We build campaigns that bring new patients into every office, track each call and booking back to its source, and show you which locations are growing and which need help.
Whether you run three offices or thirty, you get one plan, one set of reports, and a team that knows how dental schedules actually fill.
Why Choose
Integrated Medical Marketing?
Dental groups lose money when each office runs its own marketing. Budgets drift, offers clash, and nobody can say which ads booked patients. We fix that with a shared playbook that still respects local demand. One office may need emergency calls. Another may have open hygiene time or a new associate ready for implant cases. We plan around those gaps, split budgets by location, and report new patients per office. See how our digital medical marketing solutions fit together for multi-location dental.
Dental Marketing Services for Groups and DSOs
What Dental Groups Track With Us
Reports cover the numbers your operations team cares about: new patient calls, booked appointments, and cost per new patient, broken out by office and by campaign. You can see whether fee-for-service implant ads pay off differently than PPO-friendly checkup offers. You can compare a new location’s ramp-up against your older offices. When an office falls behind, you hear it from us first, along with a plan to fix it. No padded reports. Just the data you need to decide where the next dollar goes.
How Multi-Location Dental Groups Win More New Patients
Match the offer to the office
Not every location needs the same message. A suburban office full of PPO families fills well with a new-patient exam special. An office with a strong implant or cosmetic dentist can carry higher-value campaigns that bring in fewer but larger cases. A location with extended hours is the right place to send emergency dental searches at night and on weekends. We sort your offices by capacity, provider mix, and payer mix, then assign campaigns that fit each one.
Keep insurance and fee-for-service separate
Patients searching for a dentist who takes their plan behave differently than patients shopping for veneers or full-arch work. We split those audiences into separate campaigns, landing pages, and budgets. That way insurance-driven leads do not eat the budget meant for elective cases, and you can see the cost of each patient type on its own.
Scale what works, fix what does not
Groups have an advantage single offices do not: data from many locations at once. When a headline, offer, or landing page performs well in one market, we test it in others. When an office underperforms, we compare it against its peers to find the gap. Sometimes it is the ads. Sometimes it is missed calls at the front desk or a thin review profile. We tell you which, so you can act.
- Location-level budgets and reporting
- Call tracking per office, with HIPAA-conscious handling
- Review generation tied to each Google Business Profile
- Launch plans for newly acquired or de novo offices
FAQs
Can you market each of our offices differently under one brand?
Yes. Your brand stays consistent, but each office gets its own campaigns, budget, and location page based on its services, providers, and open capacity. Shared assets like logos and core offers stay the same everywhere.
Do you work with DSOs that have central marketing teams?
We do. Some groups want us to run everything. Others want us to handle paid search and SEO while their team owns brand and social. We fit into the structure you already have.
How do you handle a newly acquired practice?
We start by protecting what the office already has: its Google Business Profile, reviews, phone number, and patient base. Then we fold it into your group’s site and campaigns without losing local search visibility.
We’re not the only ones excited about Integrated Medical Marketing!
Hundreds of practices have used Integrated Medical Marketing to grow their business.
Integrated Medical Marketing named 2024 Top Dental Marketing Agency by Semrush
Semrush Agency Partners are skilled marketers who have excelled at helping our clients grow and make the most of the data to generate results.
