Integrated Medical Marketing Blog
Seasonal Healthcare Marketing Campaign Ideas to Fill Your Calendar
Your healthcare marketing practice has likely faced fluctuating patient flow throughout the year. Even though it's expected, there's one way to keep appointments steady: By creating seasonal healthcare marketing campaigns that align with patient needs during specific times of the year. From allergy season to flu shot drives and New [...]
Why Educational Blog Posts Build Trust for Medical Practices
Patients want to feel confident that their provider is knowledgeable, transparent, and genuinely invested in their well-being. For medical practices, one of the most effective ways to build that trust (while also boosting your online visibility) is through educational blog posts. When done correctly, these articles can position your medical [...]
How Fast Loading Speeds Improve Conversions in Medical Marketing
In the digital space, every second counts. For medical practices competing online, a slow website doesn’t just frustrate... it drives away potential patients. At Integrated Medical Marketing, we consistently emphasize the role of speed in website performance because it directly affects conversion rates. Medical marketing is about connecting patients with [...]
Using Google Analytics 4 to Measure Healthcare Marketing Campaign Success
An ad isn't considered successful if a lot of people see it but not many take meaningful action, right? The same happens for your healthcare marketing ads. With the shift to Google Analytics 4 (GA4), it has become a powerful tool for healthcare providers to better understand what’s really working [...]
Integrated Medical Marketing: How to Get 5-Star Reviews
The most effective integrated medical marketing includes a reputation-building plan. Good reviews aren't important for vanity; they are essential to attracting new patients and keeping your practice ahead of local competitors. Think about it: with so many choices for healthcare, patients will naturally rely on reviews to decide who they [...]
AI Chatbots for Medical Marketing Appointment Booking
Modern medical marketing patients expect convenience, speed, and clarity, and they’ll leave a slow or confusing website before ever making an appointment. For busy practices, this leads to missed opportunities and unbooked slots. That’s where AI chatbots come in. At Integrated Medical Marketing, we use AI-powered tools to streamline appointment [...]
Which Social Media Channels Work Best for Healthcare Marketing?
Healthcare marketing limited to billboards or print mailers is long gone. Now it thrives where patients spend their time: online. When your healthcare marketing uses social media strategies, you'll build trust, educate patients, and stay visible in a highly competitive landscape. But with so many platforms to choose from... which [...]
Medical Marketing Email Drip Campaigns That Convert
A good quality and efficient medical marketing doesn't focus only on visibility. It focuses a lot more on trust, timing, and staying top-of-mind. That’s where email drip campaigns come into play. These, integrated in a well-thought-out strategy, are among the most powerful tools in any medical marketing. With the right [...]
