Local SEO With Integrated Medical Marketing Should Be Your Next Marketing Initiative
When potential customers are searching for help with their problems, your business needs to be the solution. One of the most effective ways to standout from your competition and attract local customers is through Local SEO. Local SEO focuses on optimizing your chiropractic marketing online presence to attract more [...]
How an Expert Social Media Agency Can Empower Your Home Care Marketing Strategy
A strong social media presence is vital for any brand looking to connect with its audience and grow its market share. An expert social media agency like Integrated Medical Marketing can take your home care marketing strategy to the next level by providing consistent social media posting, enhancing your [...]
How to Utilize Holidays Within Your Hospital Marketing Campaigns
Holidays present a unique opportunity for businesses to connect with their audience on a deeper level. Optimal utilization of holidays within your hospital marketing campaigns can drive engagement, increase brand awareness, and boost sales. Whether it’s a national holiday or a silly celebration, integrating holidays into your hospital marketing [...]
How a Diversified Online Medical Marketing Strategy Will Grow Your Business
Medical Practices must adopt a diversified online medical marketing strategy to stay ahead of the competition and effectively reach their target audience. By making use of multiple online channels, platforms, and tactics, you’ll be able to easily pivot and allocate resources as new digital developments happen. Here is how [...]
What Can Be Learned From Google Ad Variations and A/B Testing For Your Home Care Business Marketing
Google Ad variations and A/B testing involve running simultaneous ad campaigns with differences ranging from minor changes in coloration or wording to sweeping alterations in the overall advertisement. Regardless of how you approach it, every home care business PPC agency will emphasize the incredible value derived from these practices. [...]
An Expert Digital Marketing Agency Explains Why Google Is Planning to Ignore Older Websites
To keep up with the constantly shifting trends and technologies of the modern day, Google will frequently update its search algorithm as the search habits of the general public change. Most recently, and to the surprise of every digital marketing agency nationwide, this included when Google added artificial intelligence to [...]
How to Use Website Design Principles to Increase Customer Loyalty and Trust in Your Dental Practice
When looking to grow your dental practice to build a large, loyal client base, it’s important to make use of every advantage you can. Have you gotten into the mindset of your customers and built an experience catered to them? Here’s how you can use core website design principles [...]
What Google’s New AI Overview Means for PPC Advertising and Home Care Marketing
If you have used Google’s search engine recently(which most of us do), you have certainly noticed the latest feature: AI Overviews. Using their own Artificial Intelligence, your Google searches will now prominently present AI answers to a majority of queries, and what everyone who manages homecare marketing PPC campaigns [...]