Pediatrix has been providing trusted pediatric care in the Phoenix Valley for over 33 years. With 12 highly skilled pediatricians and practitioners, many of whom have been recognized as top doctors by Phoenix Magazine, Pediatrix is dedicated to delivering exceptional care to their wonderful patients. But they needed help in an industry outside of their expertise, integrated medical marketing.
Initial Medical Practice Marketing Challenges
Finding and scheduling an appointment with a pediatrician can be a stressful experience for many parents. To simplify this process, Pediatrix partnered with our medical practice marketing team to redesign their website and implement a search engine optimization (SEO) campaign to increase their online visibility.
A fast, user-friendly, and mobile-optimized website is crucial for any business, as it forms the first impression prospects have of your business. Pediatrix faced challenges with an outdated, slow website that lacked helpful information for parents and an easy appointment request system.
Our Solution: Overhauled Website Design
We began working with Pediatrix with the goal of making their website more user-friendly, informative, and visually appealing. This was achieved through several web-building tactics, overhauling their website to adding increased functionality for the user experience.
Our integrated medical marketing team designed and implemented a new, mobile-first website to ensure a seamless user experience across all devices. With so many people now reliant on their mobile devices for all of their internet searching, we wanted to make sure that the new Q&A content pages were able to provide valuable information while still being easily accessible on mobile devices.
The aesthetics of a website of a website are important, but so is functionality. Our expert website design team also updated the appointment request system to make it easier for visitors to schedule appointments, and make the work of their staff that much easier.
Integrated Medical Marketing Results
After implementing our medical practice marketing strategies, Pediatrix saw impressive results:
417% Increase in Conversions: Of these conversions, 350.75% came from organic search results.
227% Increase in Organic Traffic: Two of their keywords ranked on Page 1 of search results.
119% Increase in Discovery Searches: A significant boost in visibility.
96% Increase in Phone Calls: More direct interactions with potential patients.
Our client was thrilled with these results, and had this to say about our work:
“…our webpage developer for years, and now we are looking at other services they offer. Very good services, fair prices, and an excellent ‘personal touch’….I HIGHLY RECOMMEND THEM”
Your Medical Practice Can See The Same Results
Our medical practice marketing team helped Pediatrix achieve incredible success with a tailored digital marketing solution based on their specific needs, and we can do the same for your business. For more examples of our previous digital marketing results, visit our Case Studies page.
Explore our website to see our full range of digital medical marketing services or reach out to us today, and a team member will be more than happy to help you find a program that fits your needs.
