It’s common knowledge within the healthcare marketing industry that effective landing pages are necessary to see results from your healthcare marketing strategy. Those unaware, however, are not seeing the conversions they want because they’re underutilizing this strategy. Let’s break down why Integrated Medical Marketing offers landing page creation services to our medical practice clients, what they are, and why they can help you see the increase in traffic, leads, and conversions that you’ve been hoping for.
What Is a Landing Page?
If done properly, a landing page will draw in potential customers through product or service offers that are relevant to them. This can be through offsite links in blogs, call-to-action buttons on social media ads, and so on. The page they’re brought to should then be informational, attractive, and engaging.
This is what we call a landing page; a place for your lead generation analyses to set up camp.
How Are Landing Pages Mutually Beneficial?
At its core, a landing page is a location that is mutually beneficial for both the visitor and the site owner. As stated, the visitor will be brought to the information they need. The business, however, will also reap many advantages from this interaction.
These pages should be able to track and store visitor information allowing you to record the demographics of your targeted audience and further optimize your site to what that group of people would like to see.
Why Would a Healthcare Marketing Strategy Forgo a Landing Page?
The answer to this question is two-fold. Either the site owner is unaware of the necessity of a landing page, or their current medical practice marketing team is overwhelmed by their workload and does not have the appropriate resources to spend on it. Regardless, the solution is the same; these companies need a new healthcare marketing strategy that involves creating a website that will help their business grow.
Lucky for you, the medical practice marketing team at Integrated Medical Marketing has years of experience helping medical practices around the country take control of their website. Jump on board now and help your site grow with effective landing pages built by the SEO experts businesses rely on. Contact us today for more information!
