Digital Marketing Case Study
Palo Verde Cancer Specialists
Palo Verde Cancer Specialists offers a multidisciplinary approach to treating cancer, with 6 different locations across Phoenix, Scottsdale, Glendale, and Payson. Trained and board certified in hematology, oncology, and radiation oncology, they work with specialists to provide a personalized action plan to improve your quality of life and better your chance of overcoming cancer. Looking to bolster their digital marketing reach, Palo Verde Cancer Specialists partnered with Fasturtle to develop a comprehensive marketing plan to continue their success with the medical industry.
The Problem
In todays competitive world of digital marketing, it is no longer enough to have just a passable website, where people have to put in effort themselves to find exactly what they are looking for. Palo Verde Cancer Specialists realized that to stand out from the competition, they needed Fasturtle to make the necessary changes to take their website experience from GOOD to GREAT.
Google Keyword Rankings
If they aren’t able to properly research and then rank for crucial search terms within Google, they won’t be able to drive organic traffic to their website.
Cultivating User Experience
When a website visitor loads into a website, and then “bounces” without clicking onto any other pages, the chances of them returning to your business the next time they need your services plummets.
Our Solution
Fasturtle’s Growth Marketing Program provided all of the necessary services that enabled Palo Verde Cancer Specialists to thrive within the medical industry, with the highest quality SEO services, paid advertising, and an easy to use tracking dashboard to see their improvements in real time.
Keyword Research And SEO Optimizations
Fasturtle properly researcedh the highest traffic keywords, making updates to ensure that their website was identified by Google as leading authority within their niche, and was pushed to the top of search engine results pages.
Simplified User Experience
To create lasting success, a strong foundation was be built within their website. Optimizing their website for user experience ensures that visitors return to their website the next time they need their questions answered.
The Results
Trusting Fasturtle to optimize their website for the best search engine results paid off, with Palo Verde Cancer Specialists boasting 8 top 10 keyword rankings, including 4 in the #1 spot on Google.
With user experience at the forefront of their priorities, Palo Verde Cancer Specialists has maintained a 10% bounce rate on their website, well below the industry average of 45%.
Continued Success In The Medical Industry
The success of the marketing campaign Fasturtle was able to build with Palo Verde Cancer Specialists proved that we are able to help those brands who are in the medical field increase online exposure through our SEO and web building tactics. We saw a 204% increase in organic traffic and a 133% increase in discovery searches in this industry.
Even when we were just starting out with Palo Verde Cancer Specialists, they were consistently getting new viewers to their website and finding qualified leads through search engines. We have found that the tactics we implemented were extremely effective and will continue to use these as we help other brands within the medical field and in other industries, as well.
