Digital Marketing Case Study

Phoenix CyberKnife

The Phoenix CyberKnife & Radiation Oncology Center is the cancer center Gilbert, Scottsdale, and Phoenix residents can rely on for quality results and treatment. Their cancer center combines cutting-edge technology with a team of highly experienced physicians, who are nationally recognized in the field of radiation oncology, to provide patients with advanced cancer treatments designed specifically for their unique cases. Partnering with Fasturtle, they knew they needed to utilize cutting edge digital marketing techniques if they wanted to not survive, but thrive within the medical industry.

For over 21 years, Fasturtle has prioritized every client and their unique business goals, providing exceptional, results-oriented, digital marketing solutions. We at Fasturtle pride ourselves on being driven by results and working with our clients to build strong campaigns that grow their businesses. After an in-depth conversation with Phoenix CyberKnife about their services, business goals, and marketing needs, our team of experts developed a highly successful marketing campaign.

The Problem

Phoenix CyberKnife needed a way to manage both their website’s organic traffic and paid traffic, and be able to draw in a steady flow of leads from both sources. Not having to rely on just one stream of leads would allow them to withstand the inevitable off-month from once source, and still bring in a high enough volume to find new patients every month.

SEO Expertise Needed

Phoenix CyberKnife needed to be able to continuously stay ahead of their competition and make timely updates whenever Google adjusted the components of their ranking algorithm.

Supplemental Website Traffic

Diversification is key for a business to withstand sudden developments and obstacles, but starting out a digital advertising campaign can be difficult if not properly researched and implemented.

Our Solution

Fasturtle’s Growth Marketing program provides a wealth of SEO focused services that keeps Phoenix Cyberknife one step ahead of their competition, keeping their website updated and producing new content on a consistent schedule to showcase their authority within their niche.

After extensive research and campaign planning, Fasturtle was able to put in place a Google advertising campaign designed to bring in leads, that would easily convert in patients for Phoenix Cyberknife. This allowed them to focus on specific phrases and demographics, to best reach their target audience on Google.

The Results

After investing in Fasturtle’s Growth Marketing program, more than 50% of Phoenix CyberKnife’s over 1,000 monthly visitors can be attributed to organic search, helped by the innovative SEO techniques designed to rank their website within Google.

Their Google advertising campaign started 2023 averaging over 20 conversions per month over a 4 month period, providing a sizable list of potential patients to help them continue to serve Arizona with their cutting edge cancer treatment technology.

Google Ad Conversions to Start 2023

Continued Success In The Medical Industry

The success of the marketing campaign Fasturtle was able to build with Phoenix CyberKnife proved that we are able to help those brands who are in the medical field increase online exposure through our website building and lead creation strategies. We saw a 204% increase in organic traffic and a 133% increase in discovery searches in this industry.

Even when we were just starting out with Phoenix CyberKnife, they were consistently getting new viewers to their website and finding qualified leads through search engines. We have found that the tactics we implemented were extremely effective and will continue to use these as we help other brands within the medical field and in other industries, as well.