Digital Marketing Case Study
Savior Hospice & Palliative Care
Savior Hospice & Palliative Care, locally and family owned, has maintained their goal to “Make Every Moment Matter,” which has been at the heart of their business and family values for over 6 years. Facing end of life challenges can sometimes be very daunting, which is why their passion to walk alongside patients and their families is so inspiring. They craft an individual plan of care for every situation, and bring innovative and creative solutions that they have gained over their many years of experience, providing dignified and compassionate care that is second to none. Wanting to build their reputation and reach a wider audience to provide their valued services to, Savior Hospice & Palliative Care partnered with Fasturtle to utilize a search engine optimization and Google advertising campaign.
The Problem
When potential customers are searching for services within your industry, it is crucial to stay ahead of the competition and become the first solution that jumps out on a search engine results page.
Keyword Ranking
Not seeing enough organic traffic to their website, research was needed to find the best keywords and phrases that would allow their website to reach a larger audience.
Paid Advertising
Savior Hospice & Palliative Care needed a supplement to their organic website traffic, which could only come from a strategic paid advertising campaign.
Our Solution
Fasturtle began working with Savior Hospice & Palliative Care with the goal of make SEO focused updates to their website and by launching a supplemental Google advertising campaign. Our digital marketing team is experienced and confident in providing these services, and knew that our Growth SEO and Paid Media plans would elevate their digital presence.
As Google frequently adjusts their search engine algorithm, it was important to make the necessary updates to their website to increase its authority and trustworthiness. In addition, publishing consistent monthly blogs cemented their business as an industry expert within their niche.
The Results
When Savior Hospice & Palliative Care first started to work with Fasturtle, they were not ranking for the most search after keywords within their industry, and had limited success in generating leads from digital advertising.
After our search engine optimization changes were implemented, Savior Hospice & Palliative Care was able to rank within the top 15 for multiple high traffic keyword phrases.
From their Google advertising campaign, our digital marketing team’s constant monitoring and tweaks was able to close the year with continuous growth, as we always look for ways to improve results for our clients.
Google Ads Clicks
Continued Success In The Medical Industry
The success of the marketing campaign Fasturtle was able to build with Savior Hospice & Palliative Care proved that we are able to help those brands who are in the medical field increase online exposure through our SEO and digital advertising tactics. We saw a 204% increase in organic traffic and a 133% increase in discovery searches in this industry.
Even when we were just starting out with Savior Hospice & Palliative Care, they were consistently getting new visitors to their website and finding qualified leads through search engines. We have found that the tactics we implemented for Savior Hospice & Palliative Care were extremely effective and will continue to use these as we help other brands within the medical field and in other industries, as well.
